Selected work, measured by results.
A closer look at three recent projects — what I designed and built, how I kept each site healthy after launch, and the numbers it moved.
Heroes of Digital
Restructuring a growth agency’s service funnel
The story
Heroes of Digital is a Singapore-based digital marketing agency focused on leads and ROI. Their SEO, PPC and CRO services were spread across landing pages that didn’t guide visitors toward the next step.
As lead developer and designer, I redesigned and restructured the agency’s service landing pages and reworked the navigation flow, so every visitor reaches the right service — and the strategy-call booking — with fewer clicks.
Faster mobile page load
Plus a clear lift in strategy-call bookings and client inquiries.
Lead Developer & Designer
WordPress, Elementor Pro, HTML/CSS, Google Tag Manager
Six months post-launch: staging and backups, core and plugin updates, schema implementation and plugin conflict resolution.
Surface Solutions
A smoother quote funnel for stone and surface craft
The story
Surface Solutions is a Danish B2B specialist in stone craft and surface installation. Their quote requests were the core of the business, but the path to request an estimate lost too many visitors along the way.
I built the full website, optimized every layout for mobile and integrated multi-language forms, then streamlined the B2B quote-request funnel to reduce drop-off from first visit to submitted estimate.
More online estimate requests
After streamlining the B2B quote-request funnel.
Full page build, responsive mobile optimization, multi-language form integration
Elementor Pro, custom WP forms
Routine security monitoring, WebP optimization for high-res stone imagery and ongoing service updates.
BuilderWire
One visual language for B2B ecommerce software
The story
BuilderWire provides B2B ecommerce software and ERP connector solutions. Its products were presented with inconsistent visuals, making the offer harder to understand at a glance.
I redesigned the website, prepared the brand assets in Figma and set up a B2B lead-capture system — unifying the visual branding across their ecommerce software and ERP connector solutions.
Longer average time on page
With higher engagement on product demos.
Website redesign, brand asset preparation, B2B lead capture setup
Figma
Graphic design for banners, images and icons, plus ongoing front-end maintenance.
Want to see more?
Browse the full project archive, or get in touch to talk about your website.